59club Sales & Service Excellence Training

The training school was developed as a result of client demand and accommodates individual club training needs as well as having delivered Training Roadshows

If you would like to arrange bespoke training at your club designed to advance your golf & leisure member sales process and includes proven tactics designed to retain existing members, then 59club Director Mark Reed can assist you further, please email mark@59club.com

Mark will empower you to convert more member sales as he divulges the exact '59club membership enquiry sales procedures' which assisted one of the highest profile UK golf groups to increase their membership sales performance by 77% in year 1, which rose to 90% in year 4.

Alternatively, if you wish to enhance your golf sales enquiry process to effectively sell more green fees, corporate & society days and you strive to improve the overall experience you afford visiting golfers including upselling tactics - then fellow Director Matt Roberts is on hand to do just that, contact matt@59club.com

Matt will share 'customer engagement tactics' and measures to 'maximise additional spend'; the key formula that saw one club increase their group golf revenue by more than 20% over a year, an individual staff member double their conversion rates and also reduced a clubs time to confirm an actual booking by 30 days.

59club deliver Sales & Service Excellence training in all areas of golf, leisure & F&B sales & service principals. Let us work to help you...


59club Training Testimonials

On the 59club Roadshow in December Stuart Leech, Manager of Formby Golf Club & a BIGGA Member commented,

“It was a great pleasure to attend the Roadshow and connect with so many managers who are all striving to achieve great things for their club. The 59club team were as passionate as ever demonstrating their enthusiasm to drive the industry forward. As a Club Manager their sales & service process will assist us at Formby to advance by fine-tuning our own delivery. I encourage fellow BIGGA members to take notice of what 59club are doing within our Industry and how their measurement tools & service principals can assist us all to do ”.

Following a very successful training visit to the UAE, Chris May, Dubai Golf CEO said,

“Having Mark deliver the training to the team has given them a heightened perspective of the standards that we expect from our staff and the service that our members and guests deserve. It’s truly inspirational to see Marks passion and vision for wanting to create the best experience for our members from the very moment they join. The team are literally buzzing and can’t wait to incorporate 59clubs sales and service tactics into ‘club life’.”

Howie Roberts, Yas Links General Manager was quick to acknowledge the positive impact that 59club has had on staff performance and the way he manages his business when it comes to visiting golfers, members and prospective members,

“I am confident that when a golfer visits Yas Links that everything we do has been carefully planned, that the service we offer is guaranteed and that when it comes to our bottom line we are doing well. 59club has assisted us to breakdown the customer journey and scrutinise the minuscule to make a big impact. Marks training day with the team put the icing on the cake for us, he gave them new focus, ignited the fire in their bellies and has given them new direction and a process that we now need to follow in order to excel. We are already looking forward to Marks return trip as we constantly strive to do better”.

59Club Training in the press