Self-test benchmarking software empowering you to conduct your own Customer Satisfaction Surveys, Mystery Shopper Audits and glean Member Opinion via the golftell app.
Club managers can now independently monitor and advance their own Service Levels as they utilise the innovative ‘my59’ software engineered by 59club; the Leading Customer Service & Sales Analysts.
Make a BIG impact! Master 59club tactics to improve Sales, Service & your bottom line!
Tuesday 26th March 15:00-16:00 Thursday 28th March 11:00-12:00 Monday 1st April 16:00-17:00 Friday 5th April 14:00-15:00 Wednesday 10th April 14:30-15:30 Friday 12th April 14:00-15:00 Tuesday 16th April 15:00-16:00 Thursday 18th April 11:00-12:00
my59 will assist you to improve your Sales & Service offering across your entire business...
Marketing spend is a limited resource; when it generates an enquiry or leads a member to refer someone to join...
you fail to ‘sell’ the club 62% of the time, by neglecting to discuss your USP’s - the things that really make you stand out from the competition
you fail establish the prospects playing ability 91% of the time
you fail to promote the idea of attending a show round appointment at the club 52% of the time
worst still, you fail to request a name & telephone number 50% of the time, only 5% requested an email & home address
When it comes to group golf enquiries and visiting golfers, you don’t always look after them...
you only send them their golf society quote 20% of the time, and fail to follow that quote up with a call 96% of the time
when it comes to upselling the message is tragic, only 11% attempt to sell additional items in the pro shop, you fail to upsell hire items 87% of the time, only 17% promote drinks and snacks, plus the bar staff fail to upsell additional food and drink items 72% of the time
33% of golfers when playing the course have not been made aware where the yardage markers are measured to, only 9% have been informed if there are on course F&B facilities available and just 17% are reminded of player etiquette
but all is not lost, the industry is happy with your course condition 79% of the time, which takes into consideration the tees, fairways, bunkers, greens and so on...