my59 logoSurvey your Members, Visitors and Staff online

Satisfied customers are loyal, will return more often, spend more and recommend you to others.
Service can’t be left to chance, it must be managed.

my59 software assists you to create, market & deliver online surveys to your customers, providing an economical way of truly understanding their views, what is important to them and the degree of that importance.

The results give you clear direction on ways to improve the 'experience' afforded to your ‘Members, Visitors and Staff’, vital if you are to successfully breed satisfied customers who return more often, spend more and generate referral business for you.

my59 is your ultimate Training & Management tool to use as often as you like, with no restrictions. My59 generates real live data that empowers you to make informed decisions to advance your sales & service offering.

Deliver a survey to your entire customer base OR you might prefer to build individual surveys that are aimed at particular groups of customers and/or departments within your club, tailoring questions to their specific needs and aspirations.

The software is fully automated: link my59 to your CRM ticketing systems to automatically invite your customers to complete the relevant survey each time they touch your business. For example, my59 knows when a customer joins your club, cancels their membership, plays your golf course, makes a purchase in the shop, receives a club fitting, has a golf/tennis lesson, eats in your restaurant, stays in your hotel, enjoys a spa day, attends a fitness class etc, and will automatically generate the relevant survey invite a ‘set’ amount of days after their customer encounter.

Survey Type: Select how you wish to schedule your survey to send, either launch a one off survey with an expiry date OR deliver a ‘rolling’ survey that never ends. Click each survey type below for more information:




my59 logo Single Surveys

Take a 'snap shot' of your customer views by delivering a survey to all past/present customers in line with an 'expiry date' as specified by you.



my59 logo Rolling Surveys (Single)

Schedule a ‘single’ questionnaire to be emailed to your customers a set amount of days after their encounter with you.

Rolling surveys never close, enabling you to add new customers to the survey at any time. As a result, customer feedback will continually feed into the pool of 'rolling' data captured.

For example: you may wish to survey your members, ex members, golf visitors & society organisers, retail clients, diners, corporate & hospitality clients, spa users, hotel guests or new staff a 'set' amount of days after their customer encounter.

my59 can be linked to your CRM ticketing systems to automatically invite your customers to complete the relevant ‘rolling’ survey each time they touch your business.



my59 logo Rolling Surveys (Series)

Schedule a ‘series’ of questionnaires, in sequence, to be emailed to your customers at preprogrammed intervals as dictated by your customer journey.

Rolling surveys never close, enabling you to invite new customers to complete the ‘series’ of questionnaires. As a result, customer feedback will continually feed into the pool of 'rolling' data captured.

Each questionnaire within the series will automatically capture customer feedback at the various timeframes as set by you.

For example: you may wish to survey new members 30, 60 & 90 days after they join.

My59 can be linked to your CRM ticketing systems to automatically invite your customers to complete the relevant ‘rolling series’ survey each time they touch your business.

The results from a ‘series’ of surveys incorporate both ‘individual’ questionnaires plus ‘overall’ series statistics, enabling you to pinpoint areas of strengths and weaknesses during your customer journey.


Survey Template: Choose from a selection of pre-set templates with ‘quick fire’ questions that will determine how the ‘Customer Experience’ is rated at your club. Complete with the facility to add your own specific questions OR deliver a survey that is completely of your own making. Click each survey template below for more information:



my59 logo New Leisure Member Integration

Select from 98 pre-set Leisure specific questions that focus on the New Member Experience within the following categories:

  • New Member Integration
  • New Member Retention
  • Health & Fitness Induction / Review


my59 logo Club Fitting Survey

Measure the custom fitting experience at your facility. The feedback analysis focuses on the fitting team or individual who takes the initial booking, the delivery of the custom fitting session and the follow up process being undertaken in the days after the fitting. It will highlight areas of procedural strengths and weaknesses that focus on the Custom Fitting process and overall delivery of the service being offered. Unwanted questions can be omitted to ensure results are bespoke to a facilities offering. Test questions include extensive 'set' marking criteria, ensuring your mystery tester’s feedback is non-subjective and consistent. The results will provide a clear direction on ways to improve the custom fitting experience which is vital if your team are looking to secure sales in golf equipment hardware.

Analysis includes:

  • The initial booking process
  • All aspects of communication being delivered throughout the custom fitting session
  • Staff - attitude / manner / rapport / attentiveness / demeanour and custom fitting knowledge
  • Identification of the correct equipment for the consumer
  • Upselling aptitude – equipment & other facilities
  • Post fitting follow up process
  • Bespoke result comparisons - industry & best performing clubs
  • My59 is designed to fully prepare your mystery shopper for what is required in order to complete their audit. Once the mystery shop has been carried out and the online report completed, feedback assists you to analyse and improve your customer journey, maximising future sales opportunities in the process.

Mystery Shopper results can be compared to the Foremost industry average, the elite performers and the rest of the my59 industry.


my59 logo New Golf Member Integration Survey

Select from 71 pre-set Golf specific questions that focus on the New Member Experience within the following categories:

  • New Member Integration
  • New Member Retention


my59 logo my59 Custom Service Tracker

Customer Service Tracker (CST) surveys measure and continually track your customer’s overall satisfaction, loyalty to your brand and willingness to recommend your products & services to others.

Our CST survey asks just 3 questions; they are short, to the point and very powerful...purely designed to trigger emotion and generate high response rates:

  1. Did your experience represent value for money?
  2. Did we offer a warm, welcoming and friendly experience?
  3. How likely are you to recommend us?

Rolling surveys never close, enabling you to add new customers to the survey at any time. As a result, customer feedback will continually feed into the pool of 'rolling' data captured.

Schedule each CST survey to automatically email your customers a set amount of days after their encounter with you.

For example: you may wish to survey your members, ex members, golf visitors & society organisers, retail clients, diners, corporate & hospitality clients, spa users, hotel guests or new staff a 'set' amount of days after their customer encounter.

my59 can be linked to your CRM ticketing systems to automatically invite your customers to complete a CST survey each time they touch your business.



my59 logo Bespoke Survey

Create a bespoke survey made up of questions that are entirely of your own making.



my59 logo Leisure Member Retention Survey

Select from 149 pre-set Leisure Member Retention questions that focus on Club Life within the following categories:

  • Retention
  • Gym
  • Service
  • Fitness Class
  • Pool
  • Jacuzzi & Wet Areas
  • Food & Beverage
  • Facility


my59 logo Exit Survey

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my59 logo Golf Member Retention Surveys

Select from 90 pre-set Golf Member Retention questions that focus on Club Life within the following categories:

  • Lifestyle
  • Facility
  • Service
  • Golf Course
  • Food & Beverage
  • Off Course
  • Professional Team


my59 logo HR Suite

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my59 logo Golf Lesson Survey

Measure the golf lesson experience afforded by your coaching staff. Feedback analysis focuses on the coaches ability to create a quality customer experience through the journey offered. Highlight areas of procedural strengths and weaknesses that focus on the lesson content & deliverance. Unwanted questions can be omitted to ensure results are bespoke to the lesson offering. Test questions include extensive 'set' marking criteria, ensuring your mystery tester’s feedback is non-subjective and consistent. The results will provide a clear direction on ways to improve a pupils journey, vital if your coaching staff are to consistently deliver a quality coaching experience.

Analysis includes:

  • Staff - attitude / manner / rapport / attentiveness / demeanour
  • Needs analysis / goals
  • Lesson plan
  • Content tailored to pupils needs
  • Payment / rebook policies
  • Upselling aptitude – equipment & membership
  • Post lesson communication
  • Bespoke result comparisons - industry & best performing clubs

To easily identify your strengths & weaknesses, sort results into specific sections.
Example Sections: Lifestyle, Facility, Service, Food & Beverage, Staff, Bespoke Questions.

You can further filter all results to appreciate the differing needs of particular groups within your customer base. This enables you to highlight any groups that may be unhappy, promoting the necessary actions to help retain loyalty. Choose to utilise the relevant pre-existing filters which can also be customised to suit your needs OR create your own bespoke filter options.
Example filters: Gender, Age, Golfing Ability, Membership Category, Seasonal Attendance, Duration of Membership etc

Track your score to provoke immediate actions to constantly drive your business forward. With each pre-set question you chose to include within your survey, results can be compared to the elite performers and the rest of the my59 industry. For ease of diagnosis, 59club have adopted a warning traffic light system which segments customer satisfaction scores into Red, Amber and Green centiles to quickly alert managers towards an appropriate course of action.

Some would say it is brave for a club to ask for its member’s views, we believe it is brave not to ask...
after all it can cost around 6 times more to recruit a new member than it does to retain an existing one!