Survey your members, visitors and staff online
Utilise the my59 software to create, market & deliver your own survey online to your members, visitors and staff at the touch of a button.
my59 member surveys provide an economical way of truly understanding the views of your members, what is important to them and the degree of that importance. The results give you clear direction on ways to improve ‘Life as a Member’ at your club, vital if you are to successfully retain the core and transient element of your membership.
Choose from a wide selection of pre-set ‘quick fire’ questions that will determine how ‘New Member Integration’ and the ‘Overall Member Experience’ is rated at your club, complete with the facility to add your own specific questions enabling you to deliver a truly ‘bespoke’ survey.
The my59 survey tool is yours to use as often as you wish. You can deliver a survey to your entire membership base OR you might prefer to build individual surveys that are aimed at particular groups of members and/or departments within your club, tailoring questions to their specific needs and aspirations.
To easily identify your service and facility strengths & weaknesses, you can sort the results into specific sections, for example: Lifestyle, Facility, Service, Food & Beverage, Staff, Bespoke Questions.
You can further filter all results to appreciate the differing needs of particular groups within your membership base. This enables you to highlight any groups that may be susceptible to leaving the club, promoting the necessary actions to help retain your members. Filters include: Gender, Age, Membership Category, Seasonal Attendance, Duration of Membership.
With each pre-set question you chose to include within your survey, results can be compared to the best performing clubs and the rest of the my59 industry.
Surveys to select from:
Golf - Member Retention Survey
Select from 90 pre-set Golf Member Retention questions that focus on Club Life within the following categories:
Golf – New Member Integration Survey
Select from 71 pre-set Golf specific questions that focus on the New Member Experience within the following categories:
Leisure - Member Retention Survey
Select from 149 pre-set Leisure Member Retention questions that focus on Club Life within the following categories:
Leisure – New Member Integration & Induction Survey
Select from 98 pre-set Leisure specific questions that focus on the New Member Experience within the following categories:
Some would say it is brave for a club to ask for its member’s views, we believe it is brave not to ask… after all it can cost around 6 times more to recruit a new member than it does to retain an existing one!
Customer Service Tracker Survey (CST)
On a daily basis, Customer Service Tracker surveys measure and continually track your customer’s overall satisfaction, loyalty to your brand and willingness to recommend your products & services to others.
This survey asks just 3 questions; they are short, to the point and very powerful...purely designed to trigger emotion and generate high response rates:
Manually upload your customer database to activate feedback requests OR if your IT software allows (e.g. tee-time booking system / membership sales / POS / CRM etc), my59 can automatically generate your feedback requests each time a customer visits or makes a purchase. Your IT software may also enable you to activate feedback requests based on minimum spend and/or booking size being greater than xxx (where xxx is chosen by you)
Schedule the survey to automatically email your invited participants a set amount of days after their encounter with you.
For example: you may wish to survey your golf visitors, retail customers, diners, corporate & hospitality clients, spa users and hotel guests after xxx days.
Customer feedback will continually be added to the pool of data that the survey captures: track your score to provoke immediate actions within your team and process to constantly drive your business forward.