Golftell Member Communication App – Generating Reviews
From the convenience of a mobile device, the golftell member app creates a channel for club members (and their guests) to privately communicate their views direct with club management.
Feedback is received within a secure dashboard, away from the public eye and with total confidentiality. Clubs have the deciding factor on how, when and what feedback they wish to share with its members.
The app, available within the my59 software acts as an electronic comments card encouraging feedback with the member in control of their preference of anonymity. It can also be added to any existing club apps.
The app leads the member to channel their feedback into categories that include:
- Golf Course: greens / tees / fairways / bunkers
- Food & Beverage: club house / on-course
- Staff Attitude: golf shop / reception / F&B / starters / rangers / greenkeepers
- Facilities: golf shop / club house / practice area
The app prompts members to indicate their level of satisfaction based on a Great, Good, Average or Poor experience, meaning posting feedback is quick & easy. The member can also add supplementary comments and images to reflect their ratings.
Results are broken down by category and can be further filtered into pre-set demographics, allowing for further analysis based on member age, gender, handicap, membership category, playing frequency etc. Like all 59club tools, managers gain industry benchmarks with the ability to make service comparisons to the best performing clubs and the my59 industry average.
Feedback empowers managers to make informed decisions to improve their member experience leading to enhanced levels of satisfaction, better retention and new member acquisition rates - and all this from just one powerful little app!
The more communication channels we create, the more consumer voices are heard and the more we scrutinise our experience, the better educated we become to deploy a plan that will better serve our members and visitors.
The addition of the golftell member app to the my59 suite of Satisfaction Surveys and Mystery Shopping Audits creates the complete ‘Quality Assurance’ package for clubs to achieve sales & service excellence.