Self-test, analyse and improve your service offering
Assess how your business operates in the absence of key personnel, identifying training needs for selected staff and targeted departments... my59 self-test benchmarking enables you to arrange your own member surveys and team of mystery testers. Analyse selected elements of your facility and service offering, as and when you wish on an unlimited basis.
We welcome you to arrange a free, ‘1-on-1’ webinar with a member of the my59 team, who will be on hand to discuss how my59 will benefit your company and answer any questions you may have:
Click on the video to the right to watch the my59 Tutorial Video to appreciate how the staff training and management tool is used, allowing you to work independently to achieve ‘sales & service excellence’ and continually ‘exceed customer expectations’at your club.
my59 can help improve the following across the board...
Marketing spend is a limited resource; when it generates an enquiry or leads a member to refer someone to join...
you fail to ‘sell’ the club 62% of the time, by neglecting to discuss your USP’s - the things that really make you stand out from the competition
you fail establish the prospects playing ability 91% of the time
you fail to promote the idea of attending a show round appointment at the club 52% of the time
worst still, you fail to request a name & telephone number 50% of the time, only 5% requested an email & home address
When it comes to group golf enquiries and visiting golfers, you don’t always look after them...
you only send them their golf society quote 20% of the time, and fail to follow that quote up with a call 96% of the time
when it comes to upselling the message is tragic, only 11% attempt to sell additional items in the pro shop, you fail to upsell hire items 87% of the time, only 17% promote drinks and snacks, plus the bar staff fail to upsell additional food and drink items 72% of the time
33% of golfers when playing the course have not been made aware where the yardage markers are measured to, only 9% have been informed if there are on course F&B facilities available and just 17% are reminded of player etiquette
but all is not lost, the industry is happy with your course condition 79% of the time, which takes into consideration the tees, fairways, bunkers, greens and so on...