59club extend their congratulations to long standing patron Gary Silcock, Director of Golf at ‘Gleneagles.’ The luxury destination went on to win three key accolades, ‘Best Golf Experience’, ‘Best Pro Shop’ and ‘Best Large Hotel’ at the annual Scottish Golf Tourism Awards 2017.
Gleneagles monitors its monthly performance with the help of 59club, Europe’s leading customer service benchmarking company, who precisely analyse service levels throughout the golf operation.
Gary commented: “Our new owners, Ennismore, continue to invest heavily in our team and our product to ensure we remain one of the great golf experiences of the world. Receiving monthly consumer insights and satisfaction statistics from across our golf business, via 59club’s analysis, is crucial in our drive to constantly push the golfer experience forwards. This service-related data is helping us fine-tune all key aspects of day-to-day operation, from the service in The Dormy Clubhouse through to the experience on our three golf courses.”
“People sit at the heart of this investment, whether it is creating the green-keeping stars of the future through the expansion of our apprentice scheme; having Scotland’s largest team of fully-qualified PGA professionals at our PGA National Academy, or our consistently high delivery from our golf operations management team, that all come with five-star hospitality experience. Our customers are now seeing new levels of service and experience when they visit”.
Simon Wordsworth, 59club CEO was quick to congratulate Gary and the team for their outstanding achievements at the Scottish Golf Tourism Awards adding “The recent accolades confirm Gleneagles winning formula. Despite being regarded as an iconic luxury destination, they don’t leave service to chance. They have a plan, a quantifiable method that measures and monitors their service, against 59clubs ‘elite performers’ and the ‘industry benchmark’, this knowledge feeds their passion for delivering excellence.