Club Car has partnered with 59club, an industry-leading benchmarking company focusing on mystery shopper audits and member surveys within the golf market, to provide market insight and support to the organisation, in order to further enhance industry standards.
The world’s largest manufacturer of small-wheel electric vehicles, which produces an extensive range of 80 different models of golf and utility vehicles, will assist 59club in developing elements of its benchmarking criteria in order to provide better operational understanding and support for golf clubs.
The current mystery test audit assesses operational practices, focusing predominantly on the upselling of golf cars, the condition they are supplied in and the use of disclaimer forms. As part of its agreement, Club Car will assist with the introduction of new criteria that will be used to enhance this element of the benchmarking process.
The detailed feedback generated as a result of Club Car’s expertise will not only help empower club managers to make informed decisions regarding their golf car fleet, but will also enable the Official Supplier of The European Tour to further enhance its leading position within the industry.
Kevin Hart, Sales Director Golf for Club Car Europe, Middle East and Africa, said: “As Club Car is at the forefront of the golf car market in terms of technological advances and customer service, we fully support 59club’s inclusion to further develop a wider industry benchmark.
“We will work with 59club to incorporate a range of elements, including developments in golf car technology such as GPS, ride comfort and vehicle performance, to create a greater level of understanding of the overall customer experience. This, in turn, will help further enhance standards across the industry.”
Simon Wordsworth, CEO of 59club, added: “The partnership with Club Car has come at the perfect time for us, as it coincides with our launch of my59, which effectively puts all of our benchmarking and member survey products online for golf course managers to utilise with only a minimal outlay of £500 to cover the cost of an annual license.
“As more clubs gain access to our leading training and management tools than ever before, and staff within these clubs begin to adopt proven sales and service techniques into clubs and professional shops around the world, Club Car’s expertise will serve to benefit everyone involved as we work together to improve sales performance & the overall customer experience in golf.”
In addition to its partnership, 59club and Club Car will also independently recognise and reward both individual and club merits at The 7th Annual 59club Service Excellence Awards. The awards, including the coveted Gold & Silver Flags, are designed to honour the highest-achieving golf venues across all business elements – sales, service, operations, retail and management.