Golf Genius Software, the world’s leading cloud-based golf tournament management provider, has published the results of a recently commissioned 59club survey which highlights how the system helps players have significantly more fun.

Carried out by Europe's leading Customer Service Analysts, the independent survey of more than 100 of Golf Genius Software’s international customers emphasises not only how Golf Genius maximises fun and increases engagement, but how easy the system is to navigate and how it enhances communication with players.

Every venue that participated in the survey awarded Golf Genius full marks for its ability to increase fun for golfers, representing significantly higher levels of enjoyment for both their members and visitors.

While ease of use and improved player communications also scored highly, the survey revealed that Golf Genius helps increase a club’s brand value, with the system recording a 75% overall venue rating from customers.

Commenting on the survey results, Craig Higgs, Director of International Sales for Golf Genius Software, commented: “We’re committed to support, and both in the United States and internationally we continually monitor customer satisfaction.

“Working with 59club helps us ensure we’re delivering on customer requirements, and as all of our developments are led by their needs, it’s essential that we listen to them in order to satisfy the ultimate customer, the golfer.

“The survey results really speak for themselves, and it’s particularly pleasing that there’s clear evidence from our customers that Golf Genius is making golf more fun. There can’t be anything more important than that for a golf club.”

Several 59club Gold Flag Award Winners currently utilise the fully-featured Golf Genius system, including leading destinations such as The Grove, Celtic Manor, Forest of Arden, Foxhills, The Duke’s St Andrews, Emirates Golf Club, Dubai Creek and Goodwood.

Simon Wordsworth, CEO at 59club said: “59club is all about the customer journey. When a company actively seeks feedback from its clients, it not only demonstrates just how much they care, it also reveals their passion for wanting to advance. Our my59 platform was the perfect tool for Golf Genius to use to ask the really important questions about the areas that makes its business tick. My59 was delighted to deliver this valuable data and we are delighted to play our role in assisting Golf Genius to measure, compare and maintain service excellence.”

Venues interested in receiving a free ‘More Fun’ Golf Genius demo should contact Craig Higgs at craig@golfgenius.com.

For media information contact Neil Gray at GMS on +44 (0)1438 718399 or email neil@gmsgolf.co.uk.

About Golf Genius Software

Founded in 2009, Golf Genius Software is the leading global provider of affordable, fully-featured cloud-based software for organising and managing golf events, leagues and trips.

Golf Genius is used at private clubs, public courses, resorts, and golf associations around the world, including The Grove, Trump Turnberry, The Els Club, The London Golf Club, Close House, Abu Dhabi Golf Club, Celtic Manor, Castle Stuart, Nairn, Le Golf National, Castiglion del Bosco, Yas Links, Trump Dubai, Jumeirah Golf Estates, and many more.

Through a special collaboration with the USGA, thousands of golf clubs and virtually every State and Regional Golf Association in the United States have also adopted USGA Tournament Management powered by Golf Genius Software.

Operating in over 50 countries worldwide, Golf Genius has saved time and eliminated hassle for PGA professionals, amateur and professional associations, event organisers, league managers and trip captains, enabling them to deliver a greatly enhanced experience to millions of golfers every year.